Who Doesn’t Want more Leads?
Leads are the lifeblood for home services companies. With so many factors to consider and ways to generate leads, we are providing 5 ways Home Services Companies can bring in leads during the slow months.
We work with dozens of Home Services Companies providing many different home services. Contact Us for a free consult to find out what can be done to get your Home Services Company more leads.
Who is a Home Services Company?
So, who is a Home Services Company? We classify Home Services as small to medium sized businesses with a regional reach that provide services specific to homeowners.
We include the following in the Home Services Category:
- HVAC Companies
- Plumbers
- Electricians
- Lawn Care/Landscaping
- Chimney Sweeps & Services
- Home Inspection Companies
- Roofing Companies
- Home Repair Companies
- Contractors & Builders
- Home Renovation Companies
- PEST Control Companies
- Propane Companies
Home Services Companies often have key factors in common which group them together for requiring certain tools to be able to generate, capture and convert leads.
- Local or Regional Reach (Some Home Services Companies are larger with multiple offices and Serve Multiple Areas or States)
- Local SEO and Marketing Services Benefit them (Social Media, GMB Listings, local advertising)
- They provide services in person and will be limited by the driving range of their technicians
- Licensing: Many Home Services Companies have licensing requirements which limit their service area (often by state)
We may have missed a few categories here but these are the main ones we have had contact with and to whom our Marketing and WordPress Web Design Services benefit the most.
Seasonal Traffic for Home Services
We see a seasonality in all business categories for Home Services. This varies from company to company and from location to location.
What we do see is common trends for the time of year for Home Services Companies.
Winter
Winter is often the slower season for Home Services Companies. Winter can see some increases for some Home services such as Home Inspections, Home Renovations, Plumbers and Electricians for example. Those Home Services companies may have more inside work or will see more business due to inclement weather.
HVAC companies may also see more work during the winter months out of weather based necessity.
Spring
The spring is a busier season for most Home Services Companies. Lawn Care, landscaping and Roofing Companies will get busier during the spring due to better weather.
Chimney Services also see a spike in business because weather is warmer and chimneys are not getting used as often. Chimney maintenance, inspections and repairs are best done during the warmer months.
Most all Home Services companies generally see an increase in lead generation and sales during the Spring.
Summer
Summer is a season where all Home Services Companies see increased lead generation and sales. Some Home Services Companies such as HVAC will see an increase in business due to repairs and maintenance during peak use of those systems.
Lawn Care and all outdoor related Home Services often provide regular services during this time for homes and businesses.
Fall
Many Home Services businesses stay busy going into the fall. This is due to warmer seasons going into the fall and preparing for the colder months. Companies in the Roofing, Home Repair and Plumbing will see more business for these reasons.
5 Things Home Services Companies Can Do to Keep leads coming in during the Slow Months
All of these things below are part of our Home Services Marketing. But, each of these things are efforts Home Services Companies can do with their own teams.
Google My Business
Be sure to setup and optimize your GMB listing. Google My Business is very friendly to Home Services Companies making the most of the GMB tools.
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Once you are setup you will have many different tools at Your disposal.
- Add posts
- Add events
- Add Sales & Promotions
- Add FAQs
- Add Photos
- Add and Update your Company Hours (be sure to include holidays and any emergency Hours and Contact Details)
There is a great deal of cross-pollination from GMB to social media and web content such as video and blog posts.
Facebook & Instagram
Facebook and Instagram still have one of the most reasonable, and easy to use, advertising tools available.
Facebook Business Manager will allow you to binge post content for months in advance and then you can boost new posts or even old posts.
- You will get to view traffic for each of your posts/stories
- Choose which ones to boost or promote
- Set Your Budget
- Choose Your demographic
We provide All of these Services in our Home Services Marketing and Web Design specifically for Home Service Companies.
Before & After Images
This is something we provide for our customers, and we recommend it highly. Offering before and after images for your customers gives them the proof they often wonder about before they ever purchase your services.
Being able to show the ability to solve problems for customers is the best way to closing the sale and attracting new leads. Sometimes customers are not sure of what they need but they know they need something. Before and after images will answer questions before they are even asked.
We include some tools to display a portfolio of work showing the Before & After as a part of our Marketing & Web Site Services for Home Services companies.
Customer Reviews & Automated Reviews
Home Service Companies that have automated their Reviews process have seen a dramatic increase in new and repeat business. Automating Reviews has been a game changer for just about every Home Services Company we have worked with.
There are many software tools available that are reasonably priced and can even pull reviews from multiple places.
Read more about this in our article Top 10 Review Software Tools for 2023 article to find out more.
- Use Google Reviews
- Use facebook Reviews
- Use a software to pull reviews from multiple places
- Engage with customers
Home Services Companies benefit tremendously from making the most of reviews. They can often be dropped into a website to always show the most recent reviews.
Online Chat
Online Chat tools are reasonably priced and provide the opportunity to engage with customers for sales, support and in getting reviews.
According to Crazy Egg, 38% of companies are likely to buy from companies using live chat. Kayako reported that 79% of businesses said that implementing live chat resulted in increased customer loyalty, sales and revenue.
While we can throw statistics at you all day, the results speak for themselves.
Many of online chat tools can be easily installed and then manned during regular business hours.
Conclusion
Home Services Companies can do for themselves many of the services we provide. All of these things are key pieces in the marketing services we provide for Home Service Companies.
